The Insurance Bureau of Canada sponsored the keynote luncheon at the 2009 National Insurance Conference of Canada, at the Westin Hotel in Ottawa, ON. CEO Don Forgeron opened the address by introducing award-winning ad man and host of the popular CBC Radio show The Age of Persuasion, Terry O’Reilly, who then took the stage to share his insights into the seismic shifts that are taking place in the world of marketing.

This project was a combined effort where by we created the master PowerPoint deck for the keynote, and took Terry’s slides and massaged them to fit within the theme of the event. In addition to the address, IBC took this opportunity to reveal their new logo design, for which we created an animated sequence that was played at the end of the luncheon to a crowd of “ooohs” and “aaaahs”!

After the event, Terry expressed his appreciation for a well-oiled and extremely profession direction of the event and especially during his speech whereby we timed all his slides perfectly!