On September 1, 2010, the Ontario government introduced significant changes to your auto insurance that will provide you with more choice over your coverage and the price you pay.

The Insurance Bureau of Canada commissioned an interactive web experience that helps the consumer with understanding the details of what these changes mean. The process of developing this project began with initial meetings with IBC and The Gabor Group to manage to large amount of information dealing with this change. Once we had established a general guide, several design mock-ups were created for review and those creatives led to the concept of the puzzle car.

With the overall look and feel locked down, the wireframes for the balance of the content and the site workflow chart was established, and the task of building all of this into Flash underway.

This was a huge project, completed though ongoing tweaking of content with the clients, and in the end a smooth and concise interactive site was born.

Click here to view the interactive site.