For more than two decades, the PCS Catastrophe Conference has been bringing together professionals in the catastrophe-response business to explore new strategies and tools for catastrophe management. Throughout the conference, experts discuss targeted topics in depth, while sharing their own experiences, offering practical solutions, and bringing new ideas to the table.

In April, 2012, James Geuzebroek, Vice President, Communications for Insurance Bureau of Canada, presented “Forging a culture of adaptation: the role of Canada’s P&C insurance industry” to a morning crowd at the Hyatt Regency in Baltimore, Maryland. Taking our cue from the title, we designed the master slide to portray the “forging” look by using an actual smith’s forge as our driving visual element.